Chinese, Portuguese and Russian (the languages of the BRIC countries) are gaining ground in Japan and ended the dominance of English among the languages most studied, reported business newspaper Nikkei on Monday.
The language of Pushkin is also experiencing a strong rise in popularity. 11th in the 1990’s, the Russian has risen to the fourth position in 2010, second only to Chinese, English and Portuguese.
According to the newspaper, this increase in popularity is primarily related to growth prospects of the markets of China, Russia, Brazil and India. In recent years companies such as Mitsubishi Electric, Toshiba and Mitsui have become accustomed to send their employees to these countries and Vietnam for language courses.
As the newspaper said an employee of Mitsubishi Electric sent to Russia, “the fact that language is rare is the most attractive. This is an opportunity to enhance the reputation as a specialist and could quickly climb the ladder.”