The first global social network Facebook‘s U.S. advertising revenue will give it a 17.7 percent share of the market for graphical display ads that appear on websites, according to a report released on Monday by research firm eMarketer.
Last year, this market share had risen to 12.2%.
These numbers highlight the vitality of Facebook, whose value has risen recently to around $ 80 billion in the last exchange of securities in private markets.
Last week, The television channel CNBC reported that Facebook has to submit by October or November a document for IPO in the first quarter of 2012 , which could value the social network to over 100 billion.
If Facebook took first place in the market for video advertising – which includes banners, videos and sponsorship of Internet sites – the area is dynamic enough to benefit the greatest number, David Hallerman said, analyst at eMarketer.
If Yahoo will lose its place as number one, will still increase its revenue by 13.6% this year in the U.S., eMarketer said. This growth is lower than the market as a whole, estimated at 24.5%.
Google’s revenue from U.S. display ads will total $1.15 billion in 2011, up 34.4 percent year-over-year.
The group derives most of its advertising revenues of commercial ties present among the query results provided by its search engine, in the U.S. market Yahoo is expected to hound with a market share of 12.3% against 12.5 % at Yahoo in 2012.