This is not Google’s first foray: In February 2010, it launched Buzz, a combination of its instant messaging with social networking elements. The service was a failure: poor management of security settings of privacy caused a scandal, and the initiation of investigations by regulatory authorities in several countries.
Modelled on the “real world”
Google+, the search engine has chosen a “realistic”. “Today, contacts between people are spending more and more online Google has drawn in the structure of its social network, places and situations in the real world: the” video “conversations with a number of webcam, for example, are supposed function as a virtual café where we spend chatting with friends when you have a little time.
But the main innovation of Google + is the way it attempts to resolve the issue, raised particularly by the specialist web Cory Doctorow, the crossing of social circles. He says in our everyday life, we belong to different circles: friends, colleagues, sports club, family … And these different spheres are not intended to intersect or interact. However, social networks like Facebook and Twitter does not distinguish between them: when they express themselves, you go most often to the whole of his “friends” or “followers”. The network introduced a new Google tool, called “circles” that simplifies the management of these different groups of knowledge.
Google+ remains, nevertheless, close to the operation of Facebook, with a thread of information and most of the traditional options of a social network. But, as noted with irony the American blogger XKCD, a service that looks like Facebook is not Facebook, but could find its audience among the disappointed largest social network in the world.
“They’re going to have an uphill battle due to Facebook’s network effects,” said Maher, citing the 700 million users that some research firms say are currently on Facebook’s service.
“The more users they (Facebook) get, the harder it gets for Google to steal those,” he said. But he added that Google’s popularity in Web search and email could help it gain a following.
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