Both ads are designed to fill two significant gaps in the provision of Facebook and may allow it to generate revenues from its more than 350 million users connecting from a mobile device each month.
According to Facebook the new application for iPad will improve viewing photos and messaging.
Facebook said that the mobile versions of its website will now offer better integration of games and applications developed by third parties. These games, such as Farmville Zinga, are extremely popular among Facebook users who access from their computers.
Facebook users on mobile devices like the Apple iPhone and Android smartphone will now receive alerts in their news feed if, for example, one of their “friends” play some games or invite them to participate .
The mobile service will also offer to install games bookmarks for faster access.
Many of these games offer to buy virtual goods, such as additional equipment, using the virtual currency for Facebook, the Credits. Facebook takes 30% of the amount of such transactions.
The company said it would need to allow third party developers Credits to run on mobile versions of their games that interact with Facebook.
This rule applies only to games for users of the Facebook site, developed with technology HTML5 and which are accessed via a standard browser.
Facebook said its service Credits not work with its iPhone application, under conditions of use of Apple.