The attack against web publishers face adblockers strengthens. After the benevolent pedagogy, there has been coercion. In Germany, the giant Axel Springer intends to protect the economic model of its flagship
which is the online version of the Bild daily.
Now, users whose the browser has a adblocker see get a message to them offers two solutions to access the site off their blockers pubs or take out a paid subscription 2.99 euros per month which gives right to a virtually devoid of advertisements and content loading time up to 50% faster.
In the United States, Yahoo appears on the same wavelength. Indeed, it seems that American users who installed a blocker advertisements on their desktop can not access Yahoo Mail as advertising is not released … A window prompts the user to actually disable the blocker to to read emails …
It’s give and take. because for Yahoo, the challenge is strategic. The new version of the client relies effect on targeted advertising generated by a scan messages. And as the invoice portal nearly 50 dollars a year ad-free version of app, so we better understand its intransigence.
For United States, the video streaming service Hulu and the Washington Post have taken similar measures.