Twitter unveils tool for traffic analysis


Twitter has just announced the imminent launch of its future Web Analytics tool Twitter.

The micro-blogging site is used by many sites for sharing their content. However, it is impossible to accurately measure the traffic of Internet users clicking on the links to visit the website in question. Google Analytics provides in part to see this traffic, but it is not a solution.

Twitter is a Web Analytics tool that allows site administrators to know what the traffic they receive from Twitter and the effectiveness of the integration of Twitter on their site. Twitter says that the arrival of this tool was made possible through the acquisition  of BackType last July.

Twitter Web Analytics will be:

To understand what part of the site content shared on Twitter

To see the amount of people coming from Twitter

Measure the effectiveness of integration of Tweet button

Later this week the tool will be deployed  in a small group of partners and will be available to all directors of websites in the coming weeks.

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