After the massive data breach, Sony apologized to its PlayStation and Qriocity users and promised better security. They will be implementing “significant security measures to further detect unauthorized activity and provide consumers with greater protection of their personal information.” Sony plans to restore their PlayStation Network and Qriocity this week as well as providing incentives to prevent customers from straying. At a press conference the company repeated that credit card information could have been stolen along with the other personal information. Sony profusely apologized stating, “We apologize deeply for causing great unease and trouble to our users.”
To make up for the breach, the company anted to offer some incentives. They will give away 30 day free memberships for premium services and other free content. The PlayStation company does not want to lose users to its competitors such as Microsoft Xbox and Nintendo Wii.
Sony recognizes the impact this may have on some of its customers’ financial and personal identity. It plans to increase security on its PlayStation network. Sony executive deputy president, Kazuo Hirai, said, “This criminal act against our network had a significant impact not only on our consumers but our entire industry. These illegal attacks obviously highlight the widespread problem with cyber-security. In addition, the organization has worked around the clock to bring these services back on line and are doing so only after we had verified increased levels of security across our networks.” Investigations and legal action will be taken by authorities in the U.S. and Europe.