In a message sent in late June to Microsoft employees, Satya Nadella announced “difficult choices” ahead. And as could be expected in the publisher is preparing a new wave of layoffs.
After removing 18,000 jobs, the Redmond company will once again cut its workforce to up to 7800 positions now. It is official and this restructuring will mainly affect activities in the mobile, including manufacturing of Windows Phone smartphones.
The value of mobile business background 7, 6000000000
Clearly, as in 2014, it is the former Nokia are affected first. And it’s not the only bad news for employees – and its shareholders. The activities acquired from Nokia have lost value.
Accordingly, Microsoft announced that it will record an impairment charge of approximately $ 7.6 billion. A very high amount, higher indeed the Nokia acquisition price, namely $ 7.2 billion. More details will be announced July 21 during the presentation of the quarterly results.
Microsoft adds that the restructuring will cost from 750 to 850,000,000 dollars, and more. Should we see in this posting a gradual exit from the market of mobile devices? No, although the company will greatly reduce the placing on the market of smartphones under its own brand.
The Lumia portfolio will diminish
For the CEO, Satya Nadella, the strategy now is to “create a Windows dynamic ecosystem including our family of terminals.” Microsoft intends to rely more on agreements with manufacturers, who have hitherto shunned Windows Phone yet. Mobile Windows 10 does change the situation?
“In the short term, we will run a more efficient and targeted phones portfolio while maintaining our ability to reinvent mobility in the long term” says the leader of the editor, which seems to announce a tightening of the number of Lumia available.
According ZDNet.com, Microsoft should thus, in the field of telephony, to prioritize business, price sensitive buyers and top models or “flagship”. The publisher declined to specify whether it would outsource all or most production from its phones.