The main players are sounding the hour of the sacred union. Finally, not too much: if Intel, Microsoft, HP, Dell and Lenovo have agreed to collaborate on a common project, it is only an advertising campaign that will seek to highlight the innovations in the traditional PC. It accuses indeed a serious loss of speed to the users for three years, facing the rise of smartphones, tablets and other alternatives.
The big five have decided to come together to start advertising magnitude, which will be broadcast on the American continent and China. Dubbed “PC does what? “It will aim to convince consumers to renew their fixed or mobile station by presenting developments and innovations introduced by manufacturers in recent years.
According to Re / code, Intel and Microsoft are the two main players behind the funding of this campaign, including the exact amount was not disclosed. It will be declined on many media via TV spots or urban display.
Obviously difficult not to notice the absence of Apple in the grouping: the Cupertino company also offers desktop and laptop computers, but seems less affected than its competitors by declining PC market . In Q3, sales are even up while all its competitors are down. Perhaps because it remains one of the dominant players in the mobile market with its iOS products, go figure.