Innovating to maintain its leadership, that is the strategy of HP printers in Professional. The American giant has made show on a specially equipped bus to present its new technologies integrated into most of the latest products launched by the brand. It must be said that the market remains enormous: according to HP, it is in France of $ 4.3 billion in revenues, mainly articulated around the indirect and contract-sale, and equitably apportioned among SMEs, large SMEs and large accounts .
The new catalog insists first on safety. “A printer is a risk, it is neither more nor less than a connected PC,” explains Bénédicte Bouyer, Product Manager at HP Laser Print France. “90% of companies report having experienced at least one data loss due to a non-secure printing and it is not just about large accounts.”
The famous original in the printer forgotten or left in the server printing are the main risks, not to mention computer intrusions. “We now offer enhanced equipment protection, a layer which hitherto existed for PCs and servers,” says the manager.
From 9000 to 12,000 pages
Specifically, it is the HP Sure Start component that checks the integrity of the machine BIOS, HP Secure White Listing that s ‘ensures that updates are permitted and consistent and HP Run Time that detects intrusions
But the central innovation unveiled by HP regarding another major concern for businesses. cost reduction. Called Jet Intelligence, it is designed for laser printers. The American group advance strong promises: “53% less energy consumption, 40% more speed for printing the first page, 33% more pages,” recites Vianney Bernard, consumables manager at HP France.
Technically, the manufacturer has reviewed the chemistry of the toner particles with a hard shell and a soft core, what particular allow a reduction in the size of the toner, a rise in lower temperature (100 degrees against 180), lower energy consumption and greater efficiency. The redesign of the cartridge allows more ink filling space, for moving from 9000-12000 pages, says HP.
The group ensures that this innovation will not result in additional costs to the level of the machine but not at the level of the consumable is recalled to the center of the economic model of printer manufacturers. HP nonetheless stresses that the sharp decline in the cost per page will offset the higher price of the cartridge. A statement that of course be verified.