With the entry into force of this unique new charter, the information gathered through most Google products and services will be handled centrally, forming a “treasure” in which the group of Mountain View, California particular could draw upon to provide targeted ads, for example.
Google, in a message posted on its blog, indicating that this unique and concise charter will improve the use of its services by offering a “seamless experience” to users, facilitating navigation between its products and improving customization.
The previous regulations specific to each service have allowed the sharing of information between Google products for a user identified, but their use will now be “simpler, more concise,” wrote Pablo Chavez, one of the leaders of the group in a letter dated designed to address the concerns of U.S. lawmakers on Monday.
For example, a user who opened the session will be offered open when cooking videos YouTube after searching for recipes in the search engine Google.
In addition, the management tools of personal data are kept: users can still edit the information stored in their account, change their preferences in terms of personalized advertising and control how their data is collected and used.