Facebook does not want to be left behind in any field whatsoever when it comes to social features. Mark Zuckerberg’s network will offer a new button that artists can incorporate into their pages alongside the classic “Like”. “Listen” logically propose to launch the music of the artist in one click. For now, the tests carried out since the pages on which button has started to be deployed head straight for Spotify and Deezer. Facebook does not propose to listen directly from their site like MySpace can do it, but highlights the partner sites.
Since the launch of Open Graph 2.0, allowing third-party sites to integrate within the Facebook interface, streaming music services have seen their enrollment explode. Spotify announced last November and have recovered four million new users through the system.