Facebook is testing an integrated browser to its application

Like Twitter, Facebook is facing downward on the commitment of its users. According to the latest study of Locowise firm nor billion users that connects daily Facebook, or 4.5 billion dollars in revenue in the third quarter not seem to change anything: the commitment rate for Facebook pages was low last October. 5.87% is actually
worst rates in the past six months.

Yet the social network multiplies the actions to retain its users and greater interaction and therefore the time spent. Videos executed automatically, press articles published in full, agreement Spotify etc … The world number one social networking will go further by proposing a new integrated Web browser to its application for smartphones.

Such an internal browser is currently being tested. This can be accessed directly from the application and enter a URL through a dedicated bar (which did not exist before). Thus, this browser will be executed when a member clicks on a shared link and it will then be used to continue surfing elsewhere or perform a search. What dope the time spent in the Facebook ecosystem bypassing official browsers …

The question is whether this browser will be as flexible and efficient as its competitors. For now, you can not open multiple tabs on the same page, which is a cruel lack. By cons, an indicator shows whether the current page is popular on Facebook, a function whose interest remains to be verified.

The novelty will soon be deployed on iOS before being focused on Android.

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