DoNotTrack: an overhaul in perspective

Used by many users the system DoNotTrack (TSD) allows compatible Web browsers to prevent action tracking for a site to limit the display of targeted advertising. However, the standard today seems to suffer some limitations: sites and advertisers can indeed very well ignore the choice of the user, especially in a context of high use pubs blockers.

DNT is actually stalled for several years, the fault including the inability of stakeholders, including
Industrial advertising online, find common ground. The sticking points remain the same. The advertising industry, constant in his positions, and wish activating the Do Not Track merely block targeted advertising to Internet users who have chosen to activat function. However, these same users still would be subject a collection of their data.

Pub coexistence and respect for privacy

An inconceivable proposition for advocates of greater protection of users for whom the DNT is precisely to purpose
of expressing a rejection with respect to the collection of data for advertising.

What prompted the Electronic Frontier Foundation, its partners (such as Disconnect, AdBlock and DuckDuckGo) and browser vendors to meet for floor on his future. A new version of TSD and its policies have therefore been drafted, including allowing publishers to prove that they are complying with the blocking by the user.

If the standard of defenders aim is to strengthen its anti-tracking efficiency, it is not either to kneel the market for online advertising. Casey Oppenheim, CEO of Disconnect pretty much sums up this approach.

“The absence of compromise between advertising agencies and advocates respect for privacy has led to a sharp increase in the use of ad-blocking tools, causing financial difficulties for sites that depend on advertising revenues. This which led, on the part of advertisers, setting up monitoring methods increasingly questionable. We hope that this new approach of TSD will reconcile the right to private life and advertising.”

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