SHANGHAI (Reuters) – Baidu, which holds three quarters of the market for Internet search in China, announced it has reached an agreement with Microsoft to offer through its research engine Bing in English.
Under the terms of the agreement, launching a search in English from the Chinese portal will automatically activate a search via Bing and display the results in a page Baidu, the Chinese company said in a statement by e-mail.
This alliance with U.S. computer giant comes as Baidu seeks to expand its activities abroad and that Microsoft is trying to expand its presence in China by opening the doors of a Bing market of over 450 million online users.
Baidu dominates the Chinese internet search engine Google for the withdrawal of last year.
“The cooperation between Baidu and Microsoft will strengthen Baidu’s dominance in the market for search engines in China and make business opportunities for Google in China more difficult,” said Xu Dong, analyst with Analysys International.
The analyst firm believes that Baidu held 76% of the Chinese market in the first quarter 2011, while the share of Bing remained significant in a market where penetration is flirting with 30%.