Apple renews iPod touch

The rumors were correct. There are few days, the press reported of a possible new iPod introduced by Apple, which was confirmed on Wednesday. They made the fortunes of Apple for years before becomingin anecdotal accounts apple: iPod its return today.

The firm announced in effect a new version of the iPod touch, “the best to date,” the always full semantic humility of the giant. But we must recognize that the apple has thoroughly reviewed its Walkman: new colors, new A8 processor (the same as on the iPhone 6) new 8 megapixel iSight camera, access to Apple Music is indeed the program, all iOS 8.x This iPod is therefore akin to an iPhone without the phone function 6 …

The Apple Music support seems to be the only objective reason why Apple revive this market while the smartphone is now the
music player par excellence.

“The iPod touch enables our global customers to access Apple Music in the App Store and iOS, the mobile operating system the world’s most advanced, from 239 euros, “said Greg Joswiak, vice president of iPhone, iPod and Apple iOS Product Marketing. “Thanks to major advances as the A8 chip and 8-megapixel iSight camera, customers can enjoy the latest games, take even more sumptuous photos and enjoy their music and their favorite movies and TV series.” Apple also states that WiFi is three times faster than in previous versions.

The new iPod touch is available from 239 euros including VAT for the 16GB model, 289 euros TTC for model 32 GB and 369 euros including VAT for the 64GB model.

In its accounts, the iPod is stored in the “other products”, a segment where revenues still down 10% in the first quarter. On the other hand, Apple Perhaps seeking to reduce its dependence on the iPhone that is now 70% of its turnover. In 2013, Apple was that since its release in 2007, the iPod touch has sold 100 million units.

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