Apple’s offensive in streaming music looks set. Interviewed by USA Today, Eddy Cue, head of Apple content, finally loose figures: 11 million subscribers including 2 million who have opted for the family plan to 14.99 dollars a month, the remainder have opted for traditional package at $ 9.99 per month. Recall that Apple Music does not offer free access financed by advertising.
11 million paying subscribers in just 5 weeks is already more than half of the paid subscribers park Spotify, the market leader. It must be said that Apple relies on its huge user base iPhone and iTunes: 800 million accounts filled with payment card! But it seems that the trappings of Apple Music have also attracted the surfers.
However, it is still too early to talk about success, the free period of three months is not yet completed. The situation will be clearer once this period is over because part of this database will be decided not realize their subscriptions. Eddy Cue may nevertheless triumph: “We are excited by the numbers so far.”
It remains to tweak the service still suffers from youth bugs. “Apple is aware that some users have experienced problems, and we hate to disappoint, we launch updates as quickly as we can to correct these problems,” said the official.
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