Tech

59% of Americans subscribe to a video service OTT

The study by Parks Associates provides a series of very useful information for understanding the US market: 3 of the 10 services are devoted ranking sport: WWE (wrestling), NFL (American Football), MLB (Baseball). 25% of these services were launched in 2015 and 40% of these 10 platforms have been launched over the past two years.

The ranking, compiled from analysis and tracking tools Parks Associates, unsurprisingly Netflix up ahead, while HBO Now stands in sixth position, a few months after its launch:

1. Netflix

2. Amazon Video

3. Hulu

4. MLB.TV

5. WWE Network

6. HBO Now

7. Crunchyroll

8. NFL Game Pass

9. The Blaze

10. SlingTV

Netflix, though far ahead of its two main rivals is followed by two other classic SVOD services: Amazon Prime and Hulu. In fourth place, there is the pay offer of OTT League Baseball which markets its Annual Pass $ 24.99.

Other key figures from this study:

  • 58% of US Internet subscribers households used at least one OTT video service in the last 30 days.
  • Over 25% of households used two or more video services OTT in the last 30 days.
  • 59% of US Internet subscribers households have subscribed to a service OTT video with a monthly fee.

This study by Parks Associates shows that OTT services are on the rise and they are growing rapidly : both by increasing the number of subscribers per service but also by the number of available services. Indeed, most American TV channels have launched pay-OTT offerings to complement their basic offering.

 

 

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