Launched recently on the market shelves, Hewlett-Packard (HP) has much more competition from other manufacturers. On Thursday, the world’s largest computer has lowered the price of its new touch pad, touchpad in United States.
Now the model of 16 gigabytes of memory does not cost so “more” than 400 euros and the 32 gigabyte model $ 500, a reduction of $ 100 from the original price. “HP continues to evaluate the price of its products and is pleased to extend permanently back to its promotion of the TouchPad,” said a spokesman for the HP group in an email to AFP.
United States, competition is indeed tough and especially of the Apple iPad. Indeed, it would represent in 2011 80% of sales according to a study conducted by Forrester. Dominance precisely given by the analysts, prices are still too high for other touch pads. While critics were mixed at the launch of TouchPad last July, it is unclear whether HP plans to also extend this “promotion” in Europe.