US box office from 12 July: The Minions, second best start ever for an animated film

$ 115.2 million. This is the huge amount rounded up by Minions this weekend in the US. The second best start of all time in the US, behind Shrek the Third (121.6 million in 2007). And this is the fourth best start to the year before Vice Versa Disney / Pixar (90.4 million mid-June). A programmed success derived huge hits Despicable Me studio Illumination, Minions is a prequel and a spin-off which tells the origins of little yellow fellows destined to serve Masters of Evil since prehistoric times. The start of Minions is still better than that of Despicable Me 2 (83.5 million in July 2013). The co-director of Minions Pierre Coffin has explained the secrets of the creation of the characters:

This is a new big hit for Universal, which is experiencing glorious 2015: Fifty Shades of Grey (569,600,000 on planet) Fast & Furious 7 (1.511 billion), and Jurassic World . Dethroned from the top spot by the Minions, Jurassic World earns 18.1 million more this weekend, for a total of 590.6 million US and global -always 1.434 billion the biggest hit 2015. In its planning, Illumination provides As beasts in July 2016 and especially Despicable Me 3 in June 2017. And Minions 2 someday?

Vice Versa is the third this week, with $ 17.1 million more. With a total of 283.6 million US, the film is now the fourth biggest hit Pixar the US, but is expected soon to beat the 293 million Up there and become the number three in the studio, behind Finding Nemo and Toy Story 3 . With this public and crtique cardboard, no doubt, Pixar was a major blow after an erratic period (Cars 2, Rebels, Monsters Academy) and 2014. In November, the friendly dinosaur Travel Arlo will have to confirm that Pixar is back, before the policy suites regains the upper hand in 2016 ( Finding Dory The Incredibles 2 Toy Story 4 ). 2015 or the enchanted?

With a second weekend with 13.7 million Terminator Genisys experienced a drop in revenue of about 50%? A standard drop in blockbusters, but that does not forget his poor start of last week. With a total of $ 68.7 million in revenue, the fifth Terminator is the most feeble away from the franchise in the United States since Terminator 2: Judgement Day in 1992 . For cons, the film is shaped in the world, with 156 million, enabling it to repay a total budget of 155 million but confirms that Arnold Schwarzenegger can no longer move the crowds in the USA. And after two terms as governor of California! That life is ungrateful.

Finally, Gallows confirms that horror films very budget remains the right placement cinema: $ 10 million for an estimated cost of 100 000, is an excellent score. Just a small camera and filmed three unknown actors found footage in an abandoned place, a small effective marketing campaign that resembles that of Paranormal Activity d a strong distributor (here: New Line / Warner) and presto, voila. Recently, Ouija Lazarus Effect and Insidious: Chapter 3 gave us the same cut. Bear witness: you do not even need to make a good movie to succeed

Sylvestre Picard (sylvestrepicard)

US Box-office. 10 to 12 July 2015:
1) Minions Trailer
2) Jurassic World Trailer
3) Vice Versa Trailer
4) Terminator Genisys Trailer
5) Gallows Trailer

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