Facebook : des vidéos en direct, mais que pour les stars

In July 2014, Facebook launched “Mention” starting from a simple observation: Stars are on Facebook and the social network intends to make better use of that presence. This application is only intended for personalities have validated accounts. Actors, singers, athletes are obviously affected by this new tool.

Concretely, this is according to the social network to facilitate interaction between stars and fans streamlining actions and to generate creating new interactions such as chat sessions. the personalities can also access information on the most discussed themes and a simple notification system to better manage the volume of messages received.

Today, Facebook intends to strengthen these interactions by offering the possibility for Member statements, broadcast live video (live video). Actors, musicians, athletes and other influential individuals can now shoot live and stream video in their news feeds,” says the king of social networks. And it will always be possible to access the video replay on behalf of these individuals (but not share them on other websites).

The aim is as usual to strengthen member engagement, to retain as much as possible in the Facebook ecosystem

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