Yahoo and Google are testing, again, means to work together. Both Web players confirmed to the New York Times is currently testing a partnership in which Google would provide search results and advertising in the engine Yahoo.
These experiments had been observed previously by a specialist optimization on search engines, Aaron Wall of SEO Book. It is, however for the moment that tests and they could not quite reach an agreement.
On October 1, Yahoo can go from Google to Bing
“We are working to create the best experience for Yahoo! users. From time to time, we are conducting small tests with a variety of partners, including search providers “simply commented a spokesman for Yahoo.
Nothing more will be given to Stadium. Google did not respond to a request for comment. Even if the contract between Microsoft and Yahoo was extended for 5 years, it can nevertheless still be challenged, and that each year.
In April, a new clause was indeed built the original contract. According to a document sent to the authority of the US financial markets, each party now has the opportunity to put an end on 1 October each year.
In addition to a clause output, Yahoo has negotiated improved financial conditions. The agreement amended in 2015 change in revenue sharing arrangements. 93% of advertising revenues going to Yahoo, against 90% previously.