These ads have caused a jump of over 6% for the first group of online distribution in exchange of after-hours trading. The closing price of 214.18 dollars on Tuesday, the action Amazon.com was up some 18% since the beginning of the year.
Business performances of the American group were supported by the growth of electronic commerce.
Amazon’s profitability was however affected by the significant costs incurred in distribution, process technology or digital content.
But financial analysts have preferred to focus on sales rather than profits.
“Looking at sales, we can only see that they are very strong. Assuming that the current level of investment in the group should not last forever, it can be concluded that the rise in profits is coming soon, “said Dan Geiman, McAdams Wright Ragen analyst.
Amazon.com posted a 51% jump in sales for the second quarter to 9.91 billion while the players on Wall Street had anticipated $ 9.4 billion.
Operating margin stood at 2.0% against 4.1% a year ago.
For the third quarter, the group said anticipating sales of between 10.3 and 11.3 billion while analysts had previously expected 10.35 billion, according to Thomson Reuters I / B / E / S.
Net income for Amazon. Com was $ 191 million in the second quarter, or $ 0.41 per share, against 207 million ($ 0.45 / share) a year ago and $ 0.35 per share expected by specialists, according to Thomson Reuters I / B / E / S.