Business

Nissan Datsun brand relaunch for emerging markets

TOKYO (Reuters) – Nissan Motor plans to revive the brand Datsun to sell cheap cars in emerging markets from 2014, the Nikkei newspaper reported on Friday.

Carlos Ghosn, CEO of Renault-Nissan Alliance, has already spoken in the past the high potential of the Datsun brand, under which most cars and Nissan pickup trucks were sold outside of Japan until 1981.

Despite its abandonment decided there are more than 30 years, the brand is known in the U.S., the Middle East and Asia.

According to Nikkei, the second Japanese automaker plans to market the Datsun cars at a price of around 500,000 yen (4630 euros), first in India, Indonesia and Russia.

The newspaper, without citing sources, said that the goal is to sell quickly Datsun 300,000 per year.

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