A funny idea or a brilliant idea, if the news is not unanimously with a neophyte audience, fans of the beautiful must quiver of joy: Mariah Carey will launch a fragrance line declined from the title three of his iconic songs. In collaboration with Elizabeth Arden-like scents previous Miss Carey will release three new fragrances in a cabinet novel called Lollipop Splash the Remix. So when do you give way? Inseparable, in her notes of raspberry, mango, orange blossom and jasmine; Never Forget You, with the presence of the peony and sweet notes, or Vision of Love, who plays the card of gluttony in inspiring flavors of French macaroons. The trio of new scents shows off Carey’s fun-loving personality and features hand-picked ingredients that express the singer’s playful side, as pointed out Marypierre Julien who worked with the diva: “We tried to create fragrances that give people the ability to connect with Mariah on a more personal level, just as they do with her music. To create Mariah Carey’s Lollipop Splash the Remix, we worked with Mariah and used her music as an inspiration to craft scents that are like floral melodies.” We like the first shot of the campaign that reveals a tasty Mariah more than ever, crisp, mischievous, a large round lollipop.
Lollipop Splash the Remix will be available from July, each topped with Carey’s signature butterfly and priced at $35 each.