Flip Video camera is no more. Cisco Systems Inc., has decided to shut it down only two years after buying it from the company that created the popular camera. Last year, this top-selling camera cornered 26 percent of the market. What happened?
Cisco didn’t reveal the reason. It seems Cisco has been seeing disappointing sales all around and may be reconfiguring their entire business. Flip wasn’t the only project shut down. Their latest home videoconferencing product, the umi, wasn’t doing well so they has been nixed as well. The unit will now be marketed for corporate use.
Flip Video owners loved the camera for being portable, inexpensive, and user friendly. With a USB arm that flips out for quick connection to any computer, to the easy shooting and editing ability—Flip was a bestseller despite many copycats. It’s understandable why many users were sad about the loss of such a innovative product. Others are simply annoyed by Cisco’s decision. Ross Rubin, an electronics industry analyst at NPD Group said, “There were many opportunities for Cisco to integrate Flip more into its vision of a networked world,” said “The camcorders, for example, never even had Wi-Fi built into them.” He believes Cisco did not so all it could have to integrate Flip Video with their existing products. He stated, “It was a brand the company had invested heavily in and could have leveraged for all kinds of consumer video experiences — video conferencing, security applications, et cetera.” Cisco may be able to maintain their existing Flip users by at least continuing to sell components and accessories for the Flip Video camera.