Some 84% of iPhone users say they will choose an iPhone when replacing their device, while 60% of users of Android smartphones Google say they will remain faithful to the mobile operating system.
Only 48% of respondents using a BlackBerry plan to remain faithful to the phones from Research in Motion.
Sales of smartphones are up sharply since the start of the first Apple iPhone in 2007, though growth has slowed, sales still rose 49% last quarter compared to last year, according to the firm Studies IDC.
Ryan Garner, an analyst at GfK, said the current race for market share was crucial to the future of brands in that some 63% of consumers surveyed remain faithful to the type of phones they have, minimizing potential to rapidly changing market.
He said the rapid growth of Android and the upcoming release of Windows 8 Microsoft operating system that will be common to PCs, tablets and smartphones, means that there are still opportunities in the market.
“Apple is clearly leading the race, but the development of next year will put to the test,” said Ryan Garner.
Over 70% of respondents explain their loyalty by the coherent integration capabilities and access to online content on their phone.
“The possibilities for a brand to attract customers to its competitors have declined and those that will be rewarded will be those that have been able to create the experience as smooth and strengthen loyalty,” said Gfk.
The study involved 4,500 respondents in Great Britain, France, Germany, Italy, Spain, Brazil, China, Japan and the United States.